M&M's World is a retail store that specializes in everything from M&M's candy to M&M's clothing. The most famous location is in the Las Vegas Strip in Paradise, Nevada; stores also opened in Orlando, Florida (2005), New York City (2006) and London (2011).[1][2]
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The first location opened in Las Vegas in 1997, in the Showcase Mall next to the MGM Grand.[3][4] The four-storey[5] M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater. Also on display are M&M's in nearly every color, and a replica of the M&M's race car that is driven in the NASCAR Sprint Cup series. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M's characters have evolved over the years painted on the wall.
The Las Vegas location received eight million visitors in 2007.[1]
The New York City store is within a 24,000-square-foot (2,200 m2), three-level glass box, in Times Square. It includes a 50-foot (15 m)-wide, two-storey-high, "wall of chocolate", made up of 72 continuous candy-filled tubes.
M&M's World in Times Square is New York City's largest candy store, and offers merchandise such as themed clothing, dishware, watches, and piggy banks. Before it opened in 2006, nearly 13,000 people lined up for the 198 jobs, which were in demand because of a more generous health benefit package than is usually offered for an entry-level retail job in New York.[6]
Located in The Florida Mall, the 17,500-square-foot[3] Orlando store was named "international store of the year" for 2006 by the Institute of Store Planners and VM+SD magazine (which covers store design and visual merchandising).[7]
On Monday 13 June 2011, M&M's World store in London officially opened to the public, in Leicester Square. It is the world's largest candy store, at 35,000 sq ft (3,250 sq metres).[8] The retail space was built as part of Westminster City Council's regeneration of the local area. Its aim was to make Leicester Square a "world class destination", based on the similar remodeling of Times Square New York[9].